Story Helps. Culture Wins.

In a world of 7 billion people, the great challenge of today isn’t just innovation — it’s scale. The world is full of great ideas, but making them big enough to influence culture boils down to understanding your organization’s behavior, core story and how it emotes and connects. This takes some discipline, and an outside set of eyes. That’s us.


Start With Why

At GreatBig.org, our fundamental belief is that people must understand why you do what you do if you expect them to care. The facts aren’t enough in the noisy marketplace of ideas. If they don’t understand what drives you, and the context in which your work exists, you’re less likely to connect with them, and they’re less likely to engage with you. We specialize in explaining the “why” behind what you do and then showing it (vs. just telling it) to the world.



Stoytelling, when done right, can be the world’s most powerful force to shape culture, and results. Generally, we begin with a facilitated workshop approach that’s derived from today’s best-known organizational behavior research. The workshop covers large parts of the brand- and story-development cycle; it’s a bottom-up process that creates cohesion around internal values and messages that translate externally.

Too often, organizations pour money into traditional marketing efforts that don’t resonate. They spend too much time trying to describe what they do vs. digging in and getting honest about what they stand for, which is the game-changer. People can Google what you do in an information-rich world, but letting them know what you stand for is what sets you apart.


Uncage the Soul



Seth Walker, Principal, has worked in communications and brand management at a Fortune 50 technology company in the Silicon Valley, led communications and marketing at an international environmental NGO, served as director of programs and operations at a family foundation, and taught at a tier-one AAU university. He specializes in working with boards, large staffs and community groups to organize strategy and build movements for the greater good. His favorite TED talks: Dan Pallotta's "The Way We Think About Charity Is Dead Wrong" and Simon Sinek's "Start With Why." Both of these talks speak directly to Seth's personal experiences in the social change sector, challenge conventional thinking, and are at the heart of GreatBig.org's approach to change. You can reach Seth directly: seth@greatbig.org